Not always in union there is strength. In the case of Carlo Rivetti, owner of Sportswear Company, the sale of CP Company to FGF Industry Enzo Fusco and the concentration of efforts on Stone Island gave the expected results. In 2011 the company expects to score a turnover of 51 million euros, up from 49 in 2010, when the other team was also labeled . Work on a 360 - degree view of product, distribution, communication.

The turnover of Stone Island has grown by about 25% compared to 2010 and the orders of the spring-summer 2012 increased by 30% - said rivets -. One scenario that fills us with satisfaction. There is interest in the label even by customers, which are about 980 in the world. "And while everyone looks at emerging markets, Rivets is still committed to seize the best opportunities in Old Europe. "Our main customers are Italy, England, Germany and the Netherlands, which now cover 70% of turnover, with the United Kingdom in progress for nearly 60% - said - but we have recorded significant increases in Belgium (+120%), Spain (+55%), Korea (+53%), France and Russia (+50%), Japan (+22%). China, although in progress , is still a little story: here we attain the 1% of our sales. India, for the moment, is not in our routes".

Among the reasons for the success of the organization cites rivets supply, which led to increase in all types of product and not only under jackets, which are the core of the label. "Suffice it to say that with the summer we have sold almost 60 thousand continuous pole", points out. The communication was strategic. In particular, investment has been crucial over the Internet and have helped to strengthen the bond with the consumer. It is natural to wonder if, between the development opportunities of the label in the future, there could be differentiation with the woman. But on this rivets is categorical: "Do not talk about it right - answers -. Stone Island label is and remains an exclusively male".