After the opening of the boutique at Seasons Place and the exhibition of 2008 to celebrate 20 years of the brand, Maison Martin Margiela is strengthening its presence in Beijing with the opening of a new store, its largest in the world. And the store to host - active since October - has been chosen the Sanlitun Village, a shopping center that brings together completely new from the other brands such as Moncler, Miu Miu, Balmain, Lanvin and Dsquared2.

The two-story boutique hote that overlooks the street, has an area of 540 square meters and the neon lights in the window draw a woman who seems to walk and the words "Maison Martin Margiela". The space is rationalized and divided into many different cubes, which contain different collections of the brand. For each one you have chosen a theme and décor for that purpose.

With the opening of this new boutique hotel, Maison Martin Margiela will ensure a more secure footing in China, and will further strengthen its presence in November 2011 with the opening of a boutique in Shanghai.